Privacy Policy

Privacy Policy

Effective Date: 28/02/2026

Bush Optics (“we,” “our,” or “us”), based in Western Australia, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and disclose your personal information when you visit our website, purchase our products, or contact us.

Bush Optics complies with the Australian Privacy Principles (APPs) under the Privacy Act 1988.

1. Information We Collect

a. Personal Information

We may collect personal information you provide when using our website or services, including:

  • Name, email address, phone number
  • Shipping and billing address
  • Payment details (processed securely via our payment provider)
  • Account login credentials
  • Purchase history, cart activity, and wishlist items
  • Any other information you provide when contacting us

b. Sensitive Information

We do not intentionally collect sensitive information (e.g., health data, government identifiers). If we do, it will be collected only with your consent and for a lawful purpose.

c. Non-Personal Information

We automatically collect information about your device and browsing activity, including:

  • IP address, browser type, operating system, and device information
  • Pages visited, time spent on the site, and referring websites
  • Cookies and similar tracking technologies
  • Interactions with our website, including viewed products and navigation behaviour

2. How We Use Your Information

We use the information we collect for purposes including:

  • Fulfilling orders and processing payments
  • Shipping products and providing customer support
  • Personalising your website experience
  • Sending marketing and promotional communications (with your consent)
  • Delivering relevant advertising and retargeting campaigns
  • Analysing website traffic and trends to improve our services
  • Detecting fraud and maintaining security
  • Complying with legal obligations

3. Sharing Your Information

We do not sell your personal information. We may disclose personal information:

Service Providers

To companies that assist with shipping, payment processing, marketing, analytics, and customer support. These providers are bound by confidentiality obligations.

Shopify Platform

Our store is hosted on Shopify, which provides the eCommerce platform that allows us to sell our products. Shopify may collect and process personal information relating to your access to and use of our store, including for analytics, security, and performance improvements. This may include data collected across multiple merchants to enhance services and advertising.

Advertising & Marketing Partners (including Meta)

We may share information with third-party partners who help us deliver advertising and analyse performance.

This includes tools provided by Meta Platforms, Inc. (such as Facebook and Instagram), including the Meta Pixel, Advanced Matching, and Conversions API.

These tools allow us to:

  • Measure the effectiveness of our advertising
  • Deliver personalised and relevant ads
  • Better understand how customers interact with our website

Through these tools, we may share certain information with Meta, including:

  • Contact information (such as email address or phone number, where provided)
  • Device and browser information
  • IP address
  • Website activity (such as pages viewed, products added to cart, and purchases)

This information may be matched with your Facebook or Instagram account to show you more relevant ads on those platforms.

You can control how your data is used for advertising by adjusting your settings within Facebook or Instagram, including via the “Off-Facebook Activity” settings.

Overseas Disclosure

Some of our service providers (including Shopify and Meta) may be located overseas. We take reasonable steps to ensure your information is handled in accordance with the APPs.

Legal Requirements

When required by law or to protect our rights.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience, including:

  • Remembering your preferences and login information
  • Analysing website traffic and performance
  • Delivering personalised content and targeted advertisements

These technologies may also be used in conjunction with third-party services (such as Shopify and Meta) to deliver relevant advertising based on your interactions with our website.

You can manage or disable cookies through your browser settings. Some features of the website may not function correctly if cookies are disabled.

5. Your Privacy Rights

Under the Australian Privacy Principles, you have the right to:

  • Access your personal information
  • Correct inaccurate information
  • Request deletion of your personal information (where applicable)
  • Withdraw consent for certain uses (such as marketing)

To exercise your rights, contact us at sales@bushoptics.com.au.
We may require verification of your identity before processing your request.

6. Complaints Handling

If you have a complaint about our handling of your personal information:

If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC):
https://www.oaic.gov.au

7. Data Retention

We retain personal information only as long as necessary to:

  • Fulfill our business and legal obligations
  • Resolve disputes
  • Enforce agreements

Once no longer required, personal information is securely destroyed or de-identified.

8. Security

We implement reasonable technical and organisational measures to protect your personal information from misuse, interference, loss, unauthorised access, modification, or disclosure.

However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

9. Third-Party Links

Our website may contain links to third-party websites or platforms. We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies before providing personal information.

10. Children’s Privacy

Our website and services are not directed to children under 16. We do not knowingly collect personal information from children.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website with an updated effective date. Your continued use of our site constitutes acceptance of the updated policy.

12. Contact Us

For any questions, concerns, or privacy requests, contact us:
Email: sales@bushoptics.com.au